Topic

Metrics

Over half of all Mobile Browsing happens on an iOS device

iOS is still the titan of mobile browsing. Down from 54% in November and 61% in October. 25% coming from iPhone, 24% iPad and iPod touch just 2%. Android is just 16% coming mostly from phones.

Next month should be telling to see if holiday sales gives iOS a larger lead. And we’ll see if the Kindle Fire boosts Android’s overall web browsing percent.

Source: NetMarketshare

iOS vs. Android: Lots of stats, little clarity

http://news.cnet.com/8301-33200_3-57323943-290/ios-vs-android-lots-of-stats-little-clarity/?part=rss&subj=news&tag=2547-1_3-0-20

CNET seems about as frustrated as I am about iOS and Android stats:

There are lots of metrics you can use to compare the two platforms, with new factoids arriving daily – some of them direct from Apple and Google, but more from research firms and other third parties. I decided to gather some recent competitive numbers to see if considering all of them at once helped to clarify the competitive situation.

Here is the breakdown from his research:

  • Total devices in the field
    • iOS: 250 million
    • Android: 190 million
  • New devices sold daily
    • iOS: 367,000
    • Android: “a half-million” activations
  • Total smartphone ownership (US)
    • iOS: 27.7%
    • Android: 43.7%
  • Tablet sales (US)
    • iOS: 66.6%
    • Android: 26.9%
  • Web usage
    • iOS: 58.5%
    • Android: 31.9%
  • Available apps
    • iOS: 500,000
    • Android: 250,000
  • App downloads (this one seems fishy to both me and the writer)
    • iOS: 31%
    • Android: 44%
  • Smartphone Profits
    • iOS: 52%
    • Android: Unknown

Read the full post for sources

Mobile Platform Marketshare for October 2011

October-2011-Mobile-Browser-Marketshare.png

When looking to understand mobile platform marketshare and what devices to support, forget press releases about device sales and activations. The only number that matters is actual usage. App usage data is often unreliable, so actual devices accessing the Internet is always the best indicator of actual platform usage.

For October 2011 here is how each of the mobile platforms fared according to NetMarketshare

  • 61.50% iOS
  • 18.86% Android
  • 12.81% Java ME (aka old Feature Phones)
  • 3.47% Symbian
  • 2.48% BlackBerry
  • 0.23% Windows Phone
  • 0.20% Windows Phone
  • 0.18% Samsung
  • 0.14% Bada
  • 0.10% BREW
  • 0.03% LG

In other words if you had $100,000 to spend in 2012 on a global mobile strategy:

  • $62,000 should be spent focusing on an iOS strategy
  • $20,000 dealing with Android
  • $18,000 on a simple mobile website (not an HTML5 mobile site)