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Mobile in 2012

http://www.chetansharma.com/MobilePredictions2012.htm

Chetan Sharma has compiled a list of mobile predictions for 2012 from various industry thought leaders. Some very interesting insight into the year ahead. I’ve listed the top answers here:

  • What will be the biggest mobile stories of 2012?
    • Continued growth of mobile data around the world
  • Who will be the most open player in the mobile ecosystem in 2012?
    • Google (who has the reality distortion field now?)
  • What applications will define 4G?
    • Video
  • What will be the breakthrough category in mobile in 2012?
    • Mobile Payments
  • What will be the most popular consumer mobile applications in 2012?
    • Mobile Payments & Commerce
  • Which will be the most dominant (unit sales) tablet platform in 2 years?
    • Nearly a tie: iOS 45% Android 44%
  • Who will make the biggest mobile acquisition in 2012?
    • Microsoft
  • How will the “Apps vs. Mobile Web” debate shape up in 2012?
    • Mobile Web will start to become more relevant
  • Who will define the mobile payment/commerce space?
    • Financial guys (e.g. Visa)
  • Which solutions will gain the most traction for managing mobile data broadband consumption?
    • 4G
  • What will help mobile cloud computing gain traction in 2012?
    • Enterprise, Storage & Media
  • Which enterprise segment will mobile impact the most?
    • Retail
  • What will be the dominant revenue model for apps in 2012?
    • Combination of revenue – in other words, no clear consensus
  • What mode of mobile payments will get traction in North America and Western Europe in 2012?
    • Proximity based
  • What will be the most successful non-mobile-phone category in 2012?
    • Tablet
  • Which of the following are likely to happen in the near future?
    • Tablets become the leading Enterprise IT device
  • Which areas will feel the most impact from Regulators in 2012?
    • Net Neutrality & Competitiveness
  • Who was the mobile person of the year?
    • Steve Jobs