Android math just doesn't compute
Posted by fling on November 7
What if I told you that you shouldn’t support Android?
- …that there isn’t a single Android device that maintains double digit marketshare?
- …that less than 20% of your customers will use an Android device?
- …that over half of all Android devices are out of date before they hit the market?
- …that 85% of all Android devices can’t run the most recent version of the platform?
- …that you should not use the same HTML5 mobile app for both iOS and Android?
- …that supporting even a small subset of Android devices can triple the time it takes to get your product to market?
Let me put it another way…
For an unknown multiplication of cost you can have a solution – for the minority of your market – that maybe works about half the time.
Let me even put it yet another way, in mathematics…
((effort x cost) x market share) ÷ addressable market = Android
What if after you calculate the formula that the Android math just doesn’t compute, would you still choose to support Android?
I have my own data and my own answers, but I urge you to find your own.